By the early 1970’s Ford was dominating the luxury car segment of the Australian car market, but competition soon emerged, with Holden releasing the Statesman (based on the 1971 HQ model) and Chrysler releasing the Chrysler CH (based on the VH Valiant, but with a longer wheelbase). In order to keep their position, Ford went upmarket in August 1973, with the release of two models – the 4-door LTD, and the 2-door Landau.
The Landau was described as a 2-door “personal coupe”, and used the recently released XB Falcon as the mechanical base for the car. Standard equipment included a padded vinyl roof, collapsible steering column integrated air-conditioning, a 351ci V8 engine, automatic transmission, electric windows and and push-button radio, with a cassette deck and full-leather interior trim being the only “options” available. The Landau and LTD were the first Australian-built models from any manufacturer to feature disc brakes on all four wheels. The Landau sold for $6950. The most distinctive styling feature of the Landau were the headlight covers, which retracted when the headlights were switched on. Another unique feature were the separate bucket seats in the rear, rather than a bench seat.
The Landau was discontinued in 1976 after 1385 cars had been built. A Landau in original condition is very rare, as most surviving cars have been personalised by their owners, and will sell for around $30,000.